Boutique Teeth Whitening in Soho

Boutique Teeth Whitening is a dentist supervised whitening system using custom trays and a clear wear plan. It is designed to lift your natural tooth shade in a controlled way, with a focus on comfort and predictable results.

AMC Dental Soho. 64 Frith St, London W1D 3JP.

This treatment focuses on four key benefits.

  • A natural looking lift in shade.
  • Custom trays for controlled contact.
  • A plan built around comfort.
  • Clear timeline expectations.

The four key benefits

A natural looking lift in shade.

Whitening can lighten your natural tooth colour by several tones. The aim is a brighter smile that still looks like you.

Custom trays for controlled contact.

A close fit helps the gel sit where it should, supporting an even result and reducing unnecessary gum contact.

A plan built around comfort.

Sensitivity is the main reason people stop early. A comfortable plan usually delivers the best overall outcome.

Clear timeline expectations.

Most people notice early changes, then results even out with consistent wear. Boutique Whitening by Day uses a 6 percent hydrogen peroxide gel. The majority of peroxide is spent within the first 20 minutes, but to experience the full effect of the gel, the recommended minimum wear time is typically 1 to 1.5 hours.

How Boutique Whitening does it work?

Boutique Whitening by Day is a 6% hydrogen peroxide gel. Hydrogen peroxide is inherently unstable and will break down immediately once you place the whitening trays in your mouth. The majority of the peroxide will be spent within the first 20 minutes of wear, but to experience the full effect of the gel, we recommend at least 1 to 1.5 hours of wear time.

Read AMC Dental’s Boutique Whitening FAQ

Professional whitening guidance and regulation references.

NHS teeth whitening

Official NHS patient information about teeth whitening.

Visit NHS guidance

GDC tooth whitening position statement

General Dental Council position statement about tooth whitening.

Read the GDC statement

Boutique Whitening patient FAQs

Patient information from Boutique Whitening.

Visit Boutique Whitening FAQs

Frequently asked questions.

Boutique Teeth Whitening uses custom trays to hold whitening gel against your teeth in a controlled way. Your plan is set to keep results even and comfortable.

Many people notice early changes, then results even out with consistent wear. Timelines vary by starting shade and comfort, so the plan is tailored.

Professional whitening in the UK should be provided through a dental surgery or a dentist supplied kit. For official guidance, see the NHS and the GDC statement linked above.

Sensitivity is common. The usual solution is adjusting the plan for comfort rather than forcing longer wear times, so you can stay consistent.

Whitening changes natural tooth colour only. Crowns, veneers, and fillings do not change shade. If you want a uniform look, you may need a staged plan.

Staining habits can affect how bright results look during the course. Coffee, tea, red wine, and strongly coloured foods can contribute to staining. Consistency matters most.

Ready to start Boutique Whitening?

Book an appointment at AMC Dental Soho.